I'm not going into "how to get the look" since that has been discussed numerous times, but if you haven't visited his site in a while he does have a few new pictures. As always, I always like what he has created. If you scroll through the menu, you can see he works with a lot of equipment and a fairly large crew. Look at the Nike add and the camera that is being used. What do you think is being used? Could this be a large format camera like the Phase One?

http://www.fiscusphoto.com/

for those who haven't been to his site...