Does anyone know anything about Content Aware Image Resizing. Does this concept have practical application or is it just a techie toy to play with. Here's the url for a video explaining and demonstrating the concept.

http://www.youtube.com/watch?v=qadw0BRKeMk

Here's the url for a software company that has released a Photoshop plug-in to support this.

http://www.humansoftware.com/pages1200/XFile/HSxfil0.html

I've never heard of this company but they seem to have a lot of Photoshop plug-ins.