View Full Version : Diplomacy and The Competition


thomasgeorge
06-17-2002, 08:57 PM
If it has not already happened to you, it will...A potential customer comes to you bearing a Restoration or copy of a Photo done by someone else. They are not happy. You look at the photo and immediately come to the conclusion that a three legged outhouse rat drunk on antifreeze working with a blind assistant could have done a more credible job than what you see before you.
Now, the Customer wants Your Opinion on the photo and wants to know if you can do any better. Upon seeing samples of your work, they decide to have you redo the photo, and try to engage you in a discussion concerning your competition and if you have seen other examples of their work, was it as bad as what was done for them, etc....
How would you handle this whole situation? What would you say to the irate individual and what would be your method of handling pointed questions concerning the competition.... Tom

Jakaleena
06-17-2002, 10:38 PM
I'd tell them that "better" is a very subjective judgement call, but that I could certainly do it differently.

I'd tell the client that restoration artists are just that - artists. I'd ask them if they'd ever seen a painting that they didn't personally care for... I'd mention that I'd been in large metropolitan art museums, like the Boston Museum of Art, and seen things hanging on the walls that I didn't particularly care for.

Everyone has their own sense of esthetics, and because I preferred Rembrandt over Picasso wouldn't mean that Picasso was a bad artist. He is just not my style.

It's the same with retouch artists. Each has their own style. It may not be a style you particularly care for, but that certainly doesn't make it wrong.

My best advice would be to view a large variety of samples before you leave your work with a restoration artist. Viewing just one or two samples probably won't give you a good basis for evaluating style, consistency, and whether the artist is a good match for what you are expecting.

G. Couch
06-17-2002, 10:53 PM
If the competition really was THAT bad I would probably let the customer know exactly how I felt...although I would try not to be too mean. No sense in sugar coating things...bad is bad. Besides, with competition like that, is not likely to stay in business very long.

I agree with what Jak says...but come on! If it's "three legged outhouse rat drunk on antifreeze " bad, you have to tell your customer the truth!...they aren't dumb.

(something tells me Tom has seen a few of those outhouse rats in his time..:D )

Jakaleena
06-17-2002, 11:13 PM
I agree, Greg, that they aren't dumb. But I personally wouldn't want to get a reputation as someone who will badmouth others (whether they deserve it or not). I just think it would reflect badly on me and I just couldn't respect myself if I did that. I'd feel like a politician... :lol:

Sanda
06-17-2002, 11:33 PM
I would probably try to cover for them a bit by saying it was probably a difficult restoration and may have been beyond their expreience level. But I would also point out that I would be confident that I could do a better job. Hopefully I could be diplomatic but being Australian (we are known for our stright forward talk) I don't know how diplomatic I could be if the job was that bad.

Vikki
06-18-2002, 03:30 AM
I agree with Jak, that you don't want to start bad mouthing the competition (the customer did choose them first, for a reason), however, I wouldn't make excuses for, or defend the restorer either (I do not agree that restoration artists should be allowed artistic license).
I would sympathize with the customer, and give them my honest evaluation of what can be done.

chiquitita
06-18-2002, 05:43 AM
I think there is a definite difference between badmouthing and giving an honest answer to a question. Personally, I am all about honesty, however, you have to do it tactfully. Choose your words carefully.

I think there is good and bad restoration. However, that is what competition is all about. If the person did their homework, they would probably be able to tell that they weren't going to like the results they got from that restorer. (Unless, of course, the restorer was mis-representing themselves by showing other people's work) Let the buyer beware.

A bad restorer will be able to get business ( I see really bad web designers all the time), but eventually their reputation will catch up with them.

Jakaleena
06-18-2002, 06:01 AM
Originally posted by Vikki
I do not agree that restoration artists should be allowed artistic license

I didn't intend to imply that restoration artists should have artistic license. I hope that's not the way it sounded. I just meant that we are artists and that no two of us will produce the same final work. A look through the challenges verifies that. If we were merely technicians (which I don't think is possible), and not artists, every challenge from every member would look exactly the same.

If I believe the work was done by "a three legged outhouse rat drunk on antifreeze working with a blind assistant," and the client is standing before me complaining about the work and asking if I can do a better job, then he already has made this same judgement about the work and the other restorer. I don't need to verify what he has already concluded, and commisserating with him like an old biddy over the backyard fence is only going to paint me in a bad light as well.

I am assuming that the person standing before me is angry. If I start agreeing with him/her, running down the other artist, and fueling that fire instead of trying to smooth his/her ruffled feathers before discussing what I might possibly do, I believe that makes my job harder. I find dealing with an angry customer more difficult, no matter who it is they're angry at.

thomasgeorge
06-18-2002, 07:56 AM
Here's an example drawn from an actual experience....
The customer came in, angry and with a definate chip on his shoulder. I was presented with two photos...one a print made from a copy negative, 8x10, Very blurred, almost to the point of looking like it had been run through a fairly strong gaussian blur filter...the second a digital copy, printed on some sort of thin "matte" paper which was blurred and actually wrinkled from being oversaturated with ink.. the colors flat and muddy, the scene Definately distorted, as though a Transform command function had been performed without taking into regard the problem of Proportion...I think you get the picture....
With the original I was able to scan and give the customer a print which satisfied him enough that he brought in around $500.00 more worth of work...
However, the individual was furious with the other Two places he had gone to get this work done and insisted on engaging me in what I suspected was intended to be a roast of the competition.
Very ungood. Two reasons....(1) Everything you say to a customer about the competition Will get back to them...then begins a "Flame" war, and (2) you leave yourself wide open to be labled as a gossip and trouble maker. Very bad for business!!
I took the following approach:
I skipped commentary on the photo quality entirely ( the customer obviously knew a "pig-in-a-poke" when he saw one! No use going into That territory!!), switching the conversation to what I could do and showing the customer examples. When pointedly asked about the quality of the work done by the competition I simply pointed to my computer and associated equipment and briefly explained what made this set up different from most, including a brief description of the software and printer...never mentioning what the competition used, didnt use or in fact anything about them.
When pressed still further I stated that I had my own system of doing things and it seems to work good for me and my customers ....In short I Weaseled around making any comments at all about the work done else where.
It is importiant to remember that your job is to fix the photo...not be a critic of the competition..no matter how richly they may deserve a good "dressing down" or how horrible a product they put out. Becoming vocal about the poor quality will come back to haunt you...I've seen it happen! Once you being criticizing, factions begin forming...one group takes the side of the competition and another group takes your side and pretty soon the whole situation becomes so charged with emotion that it takes on a life of its own and you end up in a totally "No-Win" situation...Best to be wary and focus intently on what You can do...leave the "commentary" to the customer ( word of mouth advertising works both positively and negatively)...you come out on top that way because; (1) You get a reputation for integrity and Professionalism and (2) Folks respect someone who refuses to gossip or bad mouth their competition..sticking to just the facts will establish you as a true Pro...just some thoughts based on some rather horrid experiences....Tom

Ed_L
06-18-2002, 08:31 AM
I read all the posts except for Tom's last one, and I wanted to respond before I read his so that it wouldn't sway my opinion. IMHO, getting into a discussion about one of your competitors with a customer is a big mistake. Even if the restoration was done by a drunk, I would simply tell the customer that there are good and bad restoration artists, just as there are good and bad people in all professions, but that it is not my policy to discuss a particular competitor. That way, it is up to the customer to make the decision as to whether or not the person in question did a decent job. Never bad mouth a competitor. It's bad business. It is okay to say that you feel you could do a better job (even a much better job), but that's about as far as I would go with it. Now I'll read Tom's last post. :)

Ed

Ed_L
06-18-2002, 08:36 AM
Looks like I pretty much got it right! :)

Ed

jeaniesa
06-18-2002, 08:40 AM
Tom, you did exactly what I planned to add to this thread. That I would try to focus the discussion on my work, my process, etc and redirect questions about the competition to what I do in an attempt to side-step the questions. I would not bad-mouth the competition, since it's not only bad "karma", but if the "factions" get out of control, it could go so far as to bring a libel suit (regardless if your comments reflect the truth, depending on how sue-happy your competition is.) It's just not professional or good business sense to criticize your competitors. Focus on your strengths and use that to win over customers.
Jeanie

Vikki
06-18-2002, 09:24 AM
Sorry, Jak - I misinterpreted your analogy.
You brought up a point that I guess I get passionate about. Probably a whole other thread but, I do think that the challanges (not descriptions) should look identical (unless otherwise directed), with varing degrees of skill.

G. Couch
06-18-2002, 10:12 AM
Originally posted by chiquitita
I think there is a definite difference between badmouthing and giving an honest answer to a question. Personally, I am all about honesty, however, you have to do it tactfully. Choose your words carefully.


My motto as well! I'm sorry, but if someone brings me something that is clearly junk I am going to give them an honest answer, IF they ask. I will not be mean and would never insult whoever did the work, but I could not look the customer in the eye and give them a vague, side-stepping answer. For example, if someone came to me, not to buy anything, but to get a "second" opinion, and the work was extremely shoddy, I think I would owe it to them to be honest. Say you take your car to a mechanic and they do a poor job (or mess things up further!). You then take your car to another mechanic and ask about the shoddy work that was done...would you not want that mechanic to give you an honest assessment?

IMHO, I think you can be honest without getting into a "war of words" and without being insulting.

Of course, I should clarify that I have ZERO business sense! :D I'm far more comfortable in an academic environment where debate and criticism are the norm.

winwintoo
06-18-2002, 10:32 AM
Good discussion, but I would take a slightly different tack with this customer.

Putting myself in the customer's shoes, what I'd really be expressing is my DISAPPOINTMENT with the work done by that other restorer and I would be looking for someone to acknowledge my disappointment.

You could gain a lot of customer loyalty by simply saying: "I'm sorry you're disappointed with the work done before. I'll do my best to create a result that you can be happy with."

We've bought that stupid "love is never having to say we're sorry" line and most times in customer service, you can turn a situation around by saying those 2 little words "I'm sorry"

just my 2 cents worth,
Margaret

thomasgeorge
06-18-2002, 10:42 AM
In most cases an honest answer can be given without actually addressing the competitions work directly...simply saying something like " Well, let me show you some examples of my work..." and proceeding to do so will not only get the point across with crystal clairity but also (hopefully) help to divert the conversation from what Has happened ( poor quality work) to a more positive line.
Honesty is always the best policy but like so many things in life there are subtle ways to get your point across and avoid the problems associated with being too blunt and direct...I know because on occasion I tend to toss diplomacy out the window and reply with all the subtly of a Train wreck...not a good thing!!! Nobody wins or comes out "on top" ....
Believe me, folks do appreciate a Business person who is sympathetic to their plight but has the professional "presence of bearing" to avoid "taking sides" or getting into critical commentary about competitors. Its a necessary skill in Business and life...being Diplomatic,yet truthful without appearing pontificating or scornful....Tom

winwintoo
06-18-2002, 11:33 AM
Tom are you suggesting that saying "I'm sorry you're disappointed" would be the wrong thing to say??

"I'm sorry you're disappointed" acknowledges what the person is feeling without casting any aspersions on the other business or commenting on the work done.

Margaret

chiquitita
06-18-2002, 12:38 PM
Personally, I appreciate when someone is honest with me about a company / service. I think this can be done tactfully without badmouthing.

Recently a doctor expressed his opinion about another doctor I mentioned to him that I was dissatisfied with. He was tactful about it and didn't even have to really say much about his personal opinion (though I think it was evident). He simply said that they had heard similar things from their other patients about that doctor.

I appreciated that, and I feel the same way about any business I inquire about.

If you are in a small town and there is that much potential for a "war" then I guess it would be best to not say much, but it all depends on the situation. There are a million scenerios and each one would be different.

thomasgeorge
06-18-2002, 01:54 PM
Margaret,
Apologising for someone elses work poorly done, while a noble and honest expression of sympathy, really does not make sense and might actually serve as "fuel for the fire"...Now every case is different and some people would take such an expression of sympathy in the tone with which it was offered, but there are others who would go right back to the Competition with a line such as .." and So-and So says it is a really bad job and said they were sorry that anyone would do something that bad"....Now, that is Not what was said, but things tend to get twisted to meet the demand of the moment, especially when anger is involved...so by expressing sympathy, suddenly you become entangled in a " they said.." type of situation. Very unsavory at best!
I just think it is better to divert the individual's attention away from the past and the poor job and get them to focus on the present and the fact that they are finally going to get the quality of work done they wanted in the first place.
Each situation is different but there is a common thread through out all, disarm the anger, refocus and keep the Professional High Ground...Believe me when I say I tried once to show sympathy and it blew up in my face! Having experienced that, I no longer express sympathy...just a calm positive attitude which is intended to address the clients desire to get the work done to their satisfaction. Tom

Sanda
06-18-2002, 04:22 PM
I'm digressing a little but here goes. Recently I was reading an article in a local paper about a scrapbooking shop which had just opened and was horrified when the owner talked about people cutting up "old photos of ancestors" to make attractive scrapbooking pages. I wanted to tell everybody that they should copy the photo and use the copy rather cutting up the original. I just couldn't believe that somebody would be so irresponsible to advocate cutting up original photos. I know these people own the photos and have a right to do whatever they whant with them but it seems like vandalisim to me. Am I being silly? Do you have an opinion on this type of thing?

Jakaleena
06-18-2002, 04:30 PM
Sanda,

I don't think that's being silly at all. I've had people request that I actually do the cutting before beginning a restoration (which I declined, btw).

This is an interesting topic - you might consider starting a new thread...

thomasgeorge
06-18-2002, 05:41 PM
You are not being silly...far from it!!! Would you consider starting a new thread to discuss this sort of thing? It would be very useful and helpful!!!! Thanks, Tom

Ed_L
06-18-2002, 07:05 PM
I'll wait for the new thread.

Ed