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Computer Generated Images Combining 3D models with photos, or crafting fully synthetic images using CGI or fractals

TV Commercial 3D?

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  #1  
Old 07-20-2010, 08:43 AM
gladesman gladesman is offline
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TV Commercial 3D?

What procedure do they use on the new TV still commercials to simulate 3D? It looks like they're separating a foreground image or images from the background to create an effect of varying distances.
I'm interested in playing with the idea.

Last edited by gladesman; 07-20-2010 at 03:19 PM.
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Old 07-20-2010, 03:18 PM
gladesman gladesman is offline
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Re: TV Commercial 3D?

No ideas? The commercials I'm referring to are all stills.
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Old 07-20-2010, 06:09 PM
mushmush mushmush is offline
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Re: TV Commercial 3D?

I'm sorry but I'm not familiar with the commercials to which you are referring.
Do you recall the product?
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Old 07-20-2010, 06:35 PM
gladesman gladesman is offline
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Re: TV Commercial 3D?

One is, Memphis Beat. Another is the show, Roselli and Isllis, I think that's the title.
More and more commercials are using this effect.
The style looks 3D realistic.
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Old 07-20-2010, 06:56 PM
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Doug Nelson Doug Nelson is offline
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Re: TV Commercial 3D?

Are you talking about bullet time and its variants?

For example:
http://www.youtube.com/watch?v=C5yhxqkJiAQ

The "making of" is here:
http://www.youtube.com/watch?v=teoSDTJDjF4

Used on CSI:
http://www.youtube.com/watch?v=ONP8Z4AtmQ8

The "making of" for this one (by Zoic):
http://idesignyoureyes.com/2009/11/0...-csi-premiere/

The first commercials I thought when reading your question were the TNT spots for "The Closer" and "Rizzoli & Isles" (both at the :25 mark):
http://www.youtube.com/watch?v=QLK_dIPe6V4
http://www.youtube.com/watch?v=a8ZF0wRuB1s
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Old 07-20-2010, 07:21 PM
gladesman gladesman is offline
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Re: TV Commercial 3D?

Thanks for the links, Doug. I did mean the TNT spots for The Closer and Rizzoli and Isles.
Watched the "Making of..." link you provided, but it shows the character setups, as opposed to producing the 3D effects in a 2D image like a photograph.
Any ideas on how they set the figures apart from the backgrounds?
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Old 07-20-2010, 07:33 PM
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Re: TV Commercial 3D?

I don't know, but I suspect they shot each actor on a green screen, the background with a dolly, and composited them using a 3D app such as Maya.
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Old 07-20-2010, 07:40 PM
gladesman gladesman is offline
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Re: TV Commercial 3D?

Ah, maybe so. Guess I'll start with CS5 Extended 3D and see what can be done there. I'd like to integrate some of my nature photos into just a hint of 3D if that's possible.
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Old 07-20-2010, 07:46 PM
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Re: TV Commercial 3D?

You can try the improved Ken Burns effect: cut your foreground subject to a new layer, then either enlarge it slightly or use content-aware fill to close the hole it left on the background layer. Blur the background layer a bit, then you can move the foreground subject independently of the background (a la every History Channel documentary ever).

Steve Caplin showed me that he's had some success using Repousse (in CS5) to turn 2D subjects into 3D, but so far they have to be pretty simple shapes (he has a very dramatic one he did of a beetle).

You might want to check out the Scott Valentine show I just uploaded to youtube.com/retouchpro. It doesn't cover this topic precisely, but it does give a good foundation for CS5 Extended's 3D compositing capabilities.
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Old 07-20-2010, 08:08 PM
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Re: TV Commercial 3D?

Attached is a plain photo I took of a wild rose and a quick-and-dirty 4-frame animation I made using the technique I just described.
Attached Images
File Type: gif orig.gif (34.8 KB, 55 views)
File Type: gif QDanimation.gif (94.8 KB, 80 views)
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