GUCCI - trendy vintage/desat looks

[mbphotos]

Does anyone have any ideas (specifically) for how to adjust images to look like the current Gucci ads? They are somewhat desaturated, vintage looking.

I assume it is a combination of curves and overlays, but wanted to see if anyone had a more specific idea.

Examples:

http://media34.onsugar.com/files/201...22526021_9.jpg

http://blog.myfdb.com/wp-content/upl...2.27.08-PM.png

http://media4.onsugar.com/files/2012...14.preview.jpg

http://djlhggipcyllo.cloudfront.net/...2ec0ec4f/4.jpg

[pellepiano]

You can start with lifting the blacks, they are mostly blueish ( Curves, lift bottom curve of blue channel ), or make a Solid Color Adjustment Layer , amke it dark blue and set blend mode to Exclusion ( then adjust the color further ).

[mbphotos]

Thanks, I'll try that exclusion. I've used the other techniques and some overlay of solid colors successfully before, but the look is just a little different.