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How do they do this?

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Old 08-15-2004, 07:02 AM
acetylcysteine acetylcysteine is offline
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Join Date: Aug 2004
Posts: 1
Question How do they do this?

Take a look at the Gallery on this website:

What techniques are they using to get the bright colors and bright whites? Tutorial out there anywhere to accomplish the same effect? Any help is appreciated!


Last edited by acetylcysteine; 08-15-2004 at 07:03 AM. Reason: Site error
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Old 08-15-2004, 07:31 AM
Xaran Xaran is offline
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Join Date: Oct 2003
Location: East Sussex, England
Posts: 534
If this is the effect you are after this is done just using levels adjustment layers.

Duplicated background layer.
levels adjustment layer increase highlights darken shadows.
merge to a new layer
another levels adjustment on this layer only.
change layer mode to soft light.

Try it and have fun.

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File Type: jpg 2906 006 original.jpg (78.0 KB, 16 views)
File Type: jpg 2906 006 Bright.jpg (85.3 KB, 31 views)
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Old 08-15-2004, 10:01 AM
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Leah Leah is offline
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Join Date: Aug 2002
Location: London, UK
Posts: 518
As they are shooting in studio conditions to the Venture house style, they will be setting up their lighting with a view to the kind of final image they want -- so a lot of light on the background to bleach it out to white, and probably over-exposing the shot slightly. Actually, if you watch their video of the Venture experience, you'll see their studio setup. Shooting the shot properly in the first place is the #1 thing that contributes to the final look, and if you've done that then there's realy only a little bit of tweaking of levels and saturation required afterwards.

If you want to achieve a similar look on a photo not taken under those conditions, I would start by replacing the background with pure white. Then apply a levels adjustment layer to increase the contrast and whiten the whites in the actual image. Then hue/saturation adjustment layer(s) increase the saturation of colours in the image. Depending on the lighting conditions under which the photo was taken, you may also want to slightly desaturate skintones.
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