| As they are shooting in studio conditions to the Venture house style, they will be setting up their lighting with a view to the kind of final image they want -- so a lot of light on the background to bleach it out to white, and probably over-exposing the shot slightly. Actually, if you watch their video of the Venture experience, you'll see their studio setup. Shooting the shot properly in the first place is the #1 thing that contributes to the final look, and if you've done that then there's realy only a little bit of tweaking of levels and saturation required afterwards.
If you want to achieve a similar look on a photo not taken under those conditions, I would start by replacing the background with pure white. Then apply a levels adjustment layer to increase the contrast and whiten the whites in the actual image. Then hue/saturation adjustment layer(s) increase the saturation of colours in the image. Depending on the lighting conditions under which the photo was taken, you may also want to slightly desaturate skintones. |