SEO is a dying industry. Google (the only search engine that matters) has taken enough steps so that SEO tricks don't really help.
The #1 consideration for ranking, aside from relevant content, is the pagerank of the pages that link to your site. The number of links to your site is irrelevant.
Here are some links to help you:
http://www.seochat.com/seo-tools/ http://tools.seobook.com/ http://www.digitalpoint.com/tools/
And, of course, all the forums for those sites.