create h&m look?

[bene667]

hi guys,

it's my first post here..maybe someone can help me..i work as a freelance fashion photographer.. my work:

http://www.benediktkranz.com

i'm looking for a tutorial which explains how to create a h&m vintage look as it is just in many fashio editorials..
i have some examples here:

thx in advance

[bene667]

come on...no one??

[Flashtones]

I can't see much from those thumbnails. Too small. But my initial guess is that the scenes are pretty colorless to begin with. I'm seeing black and white clothes and neutral backgrounds. On top of that, the image appears to be desaturated with a sepia overlay added.

Try this as a down-and-dirty and see if it gets you in the ball park:

duplicate background layer.
add HSL adjustment layer and clip it to dup layer.
use these setting in HSL: H=20, S=20, L=0.
adjust opacity of duped layer (with the HSL layer clipped to it) if you'd like to let some original color thru. Try 65%.

Let me know if this gets you in the ball park. If not try to link to a larger image.

[bene667]

"duplicate background layer.
add HSL adjustment layer and clip it to dup layer.
use these setting in HSL: H=20, S=20, L=0.
adjust opacity of duped layer (with the HSL layer clipped to it) if you'd like to let some original color thru. Try 65%."

thx for the answer..i have a few questions:

what is a HSL layer? and what does dup layer mean?

[domididom]

"dup layer" means "duplicate layer" for sure

[chas18052]

HSL......hue/saturation/lightness
dup.....duplicate

[bene667]

hmm ok, thought so, but this method makes the picture even more saturated..

look here. thats the style i like to "copy"

http://www.andreassjodin.se/ click "h&m christmas" on the left side

[bene667]

this one here is even better
http://www.lundlund.com/photographer...ans/8355/48890
http://www.lundlund.com/photographer...ans/6914/39637

i love this desaturated soft tone.. that's what i am looking for

[Flashtones]

Originally Posted by bene667

hmm ok, thought so, but this method makes the picture even more saturated..

look here. thats the style i like to "copy"

http://www.andreassjodin.se/ click "h&m christmas" on the left side

If my method made your image more saturated then you did not do it correctly. How could it, I'm telling you to desaturate it by 80%?

[bene667]

hmm, maybe it's my englisch..what does "add HSL adjustment layer and clip it to dup layer" ? when i create a hsl-adjustement layer with h 20 s 20 l 0, it is very saturated, right?

[Flashtones]

I'm very sorry, my instructions were bad. I omitted a crucial step. In Hue/Saturation click the "Colorize" checkbox. Also, duping the background and clipping the HSL layer to it is unnecessary.

Lets try this again:

At the top of your layer stack add a Hue/Saturation adjustment layer .
Click the colorize checkbox and then enter Hue=20, Sat=20, lightness stays as is.
Then, at the layers pallet, set the opacity of this adjustment layer to 50%.

It's a starting point to that H&M at Christmas look

[bene667]

ah ok ;-) thats a good starting point, thx..
what do you think of the camilla akräns pics? how can one achieve this warm, soft colors without loosing contrast?

[Flashtones]

I don't want to try to oversell this one technique, but it is worth working with something to see what it can do.

Same technique as above. Hue=25, Sat=46. Layer opacity set to 75%. Slight mask on blue sky area. Separate curves layer to darken midtones. All applied to image off your website:

[Tareq]

I wish to have models as you have.

http://img521.imageshack.us/img521/9670/piet3.jpg

http://img521.imageshack.us/img521/8...et03048fin.jpg

[skauskas]

Hi bene667
I think you can try to use Black&White adjustment layer and then click Tint box and play with color and opacity.

[bene667]

i can't find a "black&white adjustement layer"..

[skauskas]

I use Photoshop CS3 and it has in adjustment layers menu. As far as I know CS2 doesn't have it

[bene667]

ah ok ..many thx...