Paolo Roversi look

[Rust]

I`ve been playing around and found out so far that the coloring of the images are pretty straightforward and a lot of the look comes from great styling too. But the soft focus feel in his picture how would you re-create that??? I`ve tried using zeiss lenses at 1,4 and also layer set to soft light and run a high amount of gaussian blur, but i doesen`t look like his kind of work at all.
Look at this picture the first one:http://models.com/work/british-vogue-models-own

It has this soft feel to it without looking blurred( photoshop blur)
And i think he now uses hasselblad 503 with phase one back and zeiss lenses, so this dosent come from tilt and shift large format photography (8x10).
And if i am right ,he would have to create this effect in post ?

[nicatnecef]

+Dublicate background
+Desaturate this copy
+Blend it Soft Light
+Color fill "blue" blend it Color 30% opacity
+Selective color play different settings in black color

[Rust]

Thanks for the reply nicatnecef, what you described is coloring the image. I was thinking more about the soft feeling in his pictures. Just simply running a gaussian blur wont do it, neither will lensblur. Any suggestion would be appreciated