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New H&M pictures

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Old 01-03-2011, 07:19 AM
eskim0 eskim0 is offline
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New H&M pictures


Who is the photographer behind the new H&M pictures? I find these pictures stunning, and I would love to learn about the retouching and lightning as well. The pictures don't look too complicated, but still very beautiful.

I've tried to break down the picture below, but I'd love some help. To me it looks like a one-light setup with a beauty dish or maybe a ring flash because of the shadows, but there has to be more to it? I guess there is a flash behind the models towards the background as well?

The color retouching looks like the reds in the skin has been desaturated, the black hair and red lips has been enhanced and some dodge and burning...

More pictures can be seen at H&M.
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File Type: jpg HM.jpg (92.3 KB, 221 views)
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Old 01-03-2011, 08:58 AM
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Nasturtium Nasturtium is offline
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Re: New H&M pictures

Daniel Jackson
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Old 01-03-2011, 07:54 PM
Edric Chen Edric Chen is offline
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Re: New H&M pictures

I've also been looking at those photos ever since they came out. I also do believe that it is a one light setup using a beauty dish. That and some nifty retouching.

There can't be a background light because the models are already standing very close to the back drop. They are probably standing 2-3 feet away from the BG. Also notice the shadows behind the models (in the full body shots). Ring flashes don't make such shadows.

A similar setup using a softbox: Please excuse the retouching.

The use of a beauty dish adds contour to the models' faces in the H&M set. I also think they took out the yellows in the skin, boosted the reds, and added a yellow color cast back into the whole image.

Another alternative view is that they used an octabox with a grid. That might explain why the light appears to be from a huge source.

Oh boy, after seeing what Photoshop can do via the forums, I won't be surprised if I'm extremely off the mark.
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Old 01-04-2011, 06:57 AM
garnet01 garnet01 is offline
Join Date: Apr 2008
Posts: 82
Re: New H&M pictures

If it's the divided range of H and M that always used to go to the shoemakers elves over in the UK regardless of who the photographer was. From working on Dan Jacksons work about 5 years ago he was very light with the retouching just matching background colours to each other and making the clothes look good. Nice.
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Old 01-10-2011, 09:10 PM
P_fuzz P_fuzz is offline
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Re: New H&M pictures

my guess is on a big octabox as well
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