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Photo Retouching "Improving" photos, post-production, correction, etc.

Has anyone ever retouched for H&M?

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  #1  
Old 12-28-2011, 11:38 AM
ItsOscar ItsOscar is offline
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Has anyone ever retouched for H&M?

I like the simplicity of their campaigns. I was wondering if it's mostly all in the lighting or heavy (not obvious) retouching.
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Old 12-28-2011, 10:10 PM
Gee Gee is offline
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Re: Has anyone ever retouched for H&M?

lightning / casting / crew etc.
but yeah, at first if you don't have a proper lightning... /:
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Old 12-29-2011, 04:52 AM
insmac insmac is offline
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Re: Has anyone ever retouched for H&M?

H&M has a distinct imaging style throughout it's regular campaigns, that's correct.

Most likely the lighting comes from massive beauty dish, diffused to soften the shadows or an octabank/huge softbox. This may vary depending on particular shoot. A gentle skin tanning is also repetitious. Background is baclighted.

Check out a few backstages on youtube.
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Old 01-02-2012, 02:22 PM
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pure pure is offline
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Re: Has anyone ever retouched for H&M?

i randomly saw those massive dishes in the studios i work for, they are impressive and create a unique studio light, which is very soft and airy, also natural - i love it. i think the diameter of such a light dish can range to about 6 meters or 236 inch and you need huge space.
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Old 01-08-2012, 07:33 AM
skoobey skoobey is offline
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Re: Has anyone ever retouched for H&M?

It is all due to the lighting.

The retouching part is adding the whites to the whites through d&b and clipping a bit of blacks through filters.
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