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Help getting H&M swimwear campaign look!

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Old 05-01-2013, 04:36 AM
bcnretouch bcnretouch is offline
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Join Date: Oct 2011
Posts: 10
Help getting H&M swimwear campaign look!

Hi everyone,

I have a job where they want me to take some photos that were shot in direct sunlight and make them look like the H&M swimwear campaign from 2012-[/URL]

I don't think they´re looking for the crazy tan so much as the kind of supersaturated shadowy look. Any suggestions on how to achieve this? Much much appreciated!!
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Old 05-01-2013, 06:13 PM
Aladdin's Avatar
Aladdin Aladdin is offline
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Join Date: Jul 2008
Location: NJ/NY
Posts: 431
Re: Help getting H&M swimwear campaign look!

Try in this order:

1- Levels.
2- Curves.
3- Ton of D&B.
4- Color pop (from Channel mixer to LAP and/or any thing in between).

Do you have sample picture before the effect?

OK, I found one, courtesy of Google search, it is not mine, I don't take any credit for the photographic aspects of it, I only used it to illustrate the above mentioned effect. This is very crude job, I left a lot to be desired, but, it serves the purpose, took me only under 10 minutes to do.
Attached Images
File Type: jpg bathing_suit_3_after.jpg (29.0 KB, 156 views)
File Type: jpg bathing_suit_3_before.jpg (71.6 KB, 133 views)

Last edited by Aladdin; 05-01-2013 at 11:44 PM. Reason: Added attachments
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