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Fashion Lookbook: What needs to be done?

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Old 03-17-2015, 10:00 PM
adtechniques adtechniques is offline
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Re: Fashion Lookbook: What needs to be done?

look at Timothy Sexton (Gloss Studio) in Lynda. I learn alots from his workflow.
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Old 03-18-2015, 05:35 AM
jklier jklier is offline
Join Date: Feb 2010
Location: NYC
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Re: Fashion Lookbook: What needs to be done?

Originally Posted by skoobey View Post
It's highly unrealistic to expect a brand to have perfectly retouched look book images, and here are a couple of reasons I can think of.
I would agree. These are technical images, not advertising images, and they go to a small technical audience. Cost on high image count is a factor, and the brand won't be judge on image quality unless it's just ridiculous.

Actually a small or emerging designer is more likely to need cleaner images than a major brand. If they're not known yet, their ability to execute may be judged by the images.

Finally, images are often printed pretty small or web only. So color and consistency is more important than super clean skin.
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