Your lighting could use some work. Post work could be worse, but it's a good example why I don't like messing with blending modes. In this case it added way too much contrast to the skin. In fact it tells me that you didn't look at your reference while you worked on this. Otherwise I think you would have spotted it right away.
As I mentioned mask off your skin. You're applying a really heavy handed adjustment to it, and it looks bad because of that. Compare to the results you were trying to achieve. They might have a couple bright isolated highlights, but they do not have that super high contrast skin that you show here. They also look better without it. Regardless of bronzer, it takes some post work to get that result. Either makeup can't make it sufficiently even or the makeup starts to wear a little and it needs touch up in post or it's just not enough to create the desired impact.
While I agree with Aladdin that you should do whatever is practical via makeup, the examples still have obvious post work. He and I don't typically agree though. I don't like to discuss the initial production, because focusing on multiple optimizations at any given time is a bad idea.