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help stop the madness!

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  #1  
Old 03-06-2008, 05:52 PM
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Nanls Nanls is offline
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help stop the madness!

The company I work for is looking for a fast way to shoot images of jewelry between our monthly photo shoots at the studio photographer we use.

They asked me to investigate this set-up: http://store.tabletopstudio-store.com/jephkit1.html

I really want to dissuade them from making this mistake. I already do a lot of retouching in post and don't want to even go here.

What I am asking is what equipment: cameras, lenses, ect. would we need to make this wonderful under $300 table top studio work and what are the associated costs (high end)? Nobody here at our corporate office, including myself, is a photographer so I also have the argument that even if they spent the $ to buy the equipment, they are going to have to hire someone who has some photography experience, as nobody here at corporate, including me, has any.

We also have this piece of equipment: http://www.ortery.com/
Management asked me why we are not using it and asked me to research the possibilities so we can have a conversation on why/why not we would be/not be able to utilize this equipment. The have a Sony Sure Shot 7 mega pixel camera to use with this box. I could not find any documentation in our studio so when I looked up the company and equipment tutorial, I started laughing when a picture of a floppy disk (do they still make them?) came up to show how to save images. My creative director, who has been here for 3 1/2 years has never used the box and thinks the last time it was used was 4 years ago. I can see where this is going as they are trying to cut the budget, and if this archaic piece of equipment finds its way into being used.... the next step would be for them to move our product shoots of 200 pieces from our photographer to this box.
Management's argument is this is the equipment they used prior to hiring a professional photographer (many moons ago) and they sold lots of jewelry using the images...
Of course this is when they were a much smaller company and didn't have the budget for a pro. I hate to see all of the advancements we have made in the quality of our images go back 10 years.

Ok I am done rambling. Any information anyone can supply to stop this madness would be appreciated.

~Nancy

Last edited by Nanls; 03-06-2008 at 05:58 PM.
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Old 03-06-2008, 06:02 PM
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dataflow dataflow is offline
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Re: help stop the madness!

Quote:
Management's argument is this is the equipment they used prior to hiring a professional photographer (many moons ago) and they sold lots of jewelry using the images...
you could make the argument that in the past they where competing with companies with the same technology.
so if they want to keep competing with them they'll need to use the latest technology.
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Old 03-06-2008, 06:18 PM
pixelzombie pixelzombie is offline
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Re: help stop the madness!

just so you know, i've seen similar kits on ebay for half that price...
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Old 03-06-2008, 08:51 PM
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Nanls Nanls is offline
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Re: help stop the madness!

Quote:
Originally Posted by dataflow View Post
you could make the argument that in the past they where competing with companies with the same technology.
so if they want to keep competing with them they'll need to use the latest technology.
That is good point. Thanks!
~Nancy
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Old 03-06-2008, 09:03 PM
Mike Mike is online now
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Re: help stop the madness!

I have done a fair amount of product photography for small companies and have faced that same mentality. My bottom line was that crappy photographs of your product meant that you thought your product did not deserve anything better. So crappy photos meant crappy product.

In your case where it appears that they want to do this in house, then you have an employee producing these crappy photographs. That should be good for everyones job security.....

There is an old saying that when times get tough, you need to increase the advertising budget, not cut it back.
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Old 03-06-2008, 09:31 PM
Wolfman Wolfman is offline
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Re: help stop the madness!

I have to agree with Mike. Image is everything. A good quality image makes a positive statement about the product and the company.
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Old 03-06-2008, 09:56 PM
moristano moristano is offline
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Re: help stop the madness!

I do high-end executive portraits and not products but I often run into people who, although they make tons of money, blanch when they hear my prices. Often times these are lawyers who bill $700 an hour and who say, "Well, Fred down the hall has a digital camera. Maybe we'll just have him do our portraits." To which I reply, "Good idea. And if I get arrested for drunk driving, I'll be my own attorney!"
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Old 03-07-2008, 07:12 AM
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TreesOfMyTime TreesOfMyTime is offline
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Re: help stop the madness!

Jewelry is particularly hard to light properly! So while the old stuff might get the image, it will not be up to the standards required by an ever increasing competitive environment.

Just over the State line from me, is Attleboro, MA, which used to be the "home" of the jewelry industry in the US (not any more). I agree with the comments above. Advertising has to be out in front, not lagging back!
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Old 03-07-2008, 10:32 AM
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Nanls Nanls is offline
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Re: help stop the madness!

Thank you for all your replies. Some really good points.
Does anyone know what the cost would be to buy a good enough camera and lens for jewelry that would work with the table-top set up?
~Nancy
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Old 03-07-2008, 01:39 PM
pixelzombie pixelzombie is offline
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Re: help stop the madness!

from what i've read, a Canon 5D with an L series lens would be a good starting point...
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