Styles of Beauty retouching

[shellby]

I have been looking through glossy magazines and have found that there are two distinct styles of retouching. The one is (as Conrad) puts it "transparent" retouching - where you still see all of the detail in the skin. Then there is a more fake look eg) with Lacome

Have a look at their website to see what I mean:

http://www.lancome-usa.com/_us/_en/index.aspx

and

http://www.lancome.com/index.html

What would this style be called if the more realistic look is called transparent? I am just interested to hear peoples thoughts on the different styles and how often each one is requested.

Thanks

[jenniferfrances]

Hi.
The links you posted both direct you to the lancome homepage.
But, I know what you are talking about.
I think there is a difference between natural beauty retouching, and commercial beauty retouching. The same techniques are applied but commercial seems to have more of a porceline finish.

[KR1156]

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[ekuna]

I wonder who got paid for this Julia Roberts retouch?!

[zganie]

But it all comes down to what the customer wants
It always does,there is no right way I mean I know theres good and bad work
but as far as sharp not sharp or absolute anything it really does not exist

[ekuna]

It probably was "retouched" by Testino's airbrushing team...