Styles of Beauty retouching

[shellby]

I have been looking through glossy magazines and have found that there are two distinct styles of retouching. The one is (as Conrad) puts it "transparent" retouching - where you still see all of the detail in the skin. Then there is a more fake look eg) with Lacome

Have a look at their website to see what I mean:

http://www.lancome-usa.com/_us/_en/index.aspx

and

http://www.lancome.com/index.html

What would this style be called if the more realistic look is called transparent? I am just interested to hear peoples thoughts on the different styles and how often each one is requested.

Thanks