| I have a web site, but it is incidental to business. Putting up a web site and expecting business to come in is a sure way to starve. My marketing is face to face, cold calls. On another thread I posted the following—ammended:
My business is digital restoration of heirloom prints. Occasionaly there is a one off specialty job from a photographer—they are the exception—but photographers are good for referals.
I promote my business with before and after flyers, and business cards presented in person to antique stores, art supply stores, framing galleries, blue print companies, copy centers, printers, realtors, art galleries w/framing, camera stores, film labs, sign companies, historical and geneological societys, funeral homes, hospital bulletin boards, and every other danged place I could think of. I have given presentations to computer clubs, camera clubs, universities, a garden club—anyone who will hold still—and some for pay. People in my area think I'm an expert—which I'm not—but it's a good perception to have out there. Most of my business is from word of mouth referrals, even from outside my geographic area.
My theory is that "every" person has an heirloom photo that they would like restored and need extra prints etc. to share. Even businesses have old photos that are faded and damaged that they would like to have a large print of to hang in the lobby. In addition I offer retouch, photobooks, dvd slideshows w/soundtracks, image CD's, scanning, and traditional computer graphics.
Face to face marketing, quick turn around, and reasonable prices have allowed me a reasonable income from a home business...skip
Last edited by skipc : 01-25-2006 at 06:44 AM.
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