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what does "rates for in-store display" mean ???

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Old 11-28-2008, 04:04 PM
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what does "rates for in-store display" mean ???

I had a photographer client ask me to "let me know what your rates start at for in-store display." I'm unsure of the meaning for this phrase as it applies to my retouching work. Am I just ignorant to something I should know? Or is it photographer speak? Or maybe since the photographer is in the UK and I'm in the US, the difference is in terminology?

If you can explain this term to me I'd appreciate it!
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Old 11-28-2008, 04:31 PM
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Re: what does "rates for in-store display" mean ??

Display - I think is a kind of "Stand" (Point of Sale) , or something like a poster (but it is BTL still...)

The rates should consider the final amount of viewers.
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Old 11-28-2008, 04:53 PM
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Re: what does "rates for in-store display" mean ??

But how does that apply to me as a retoucher? Does that mean that my rates should vary depending on how the image is ultimately to be used? I am aware that in graphic design (and photography) you charge depending on the use, or sell limited licensing for usage but was not aware it also applied to retouching. How should I answer this question on my rates?
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Old 11-28-2008, 04:59 PM
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Re: what does "rates for in-store display" mean ??

off course your rates should goes up, when you work for better client!
It is natural - if they chose you, they believe that you are good enough to postproduce photos cost on a production site XXXX$$$.
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Old 11-29-2008, 05:04 PM
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Re: what does "rates for in-store display" mean ??

Okay so I understand the general meaning of the term, so how much more do you charge for something used for "in store display" than you would for something say for a photographer/model's port or prints? I just want to make sure I charge enough but not too much. What would you charge ... like xx% more?
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Old 11-29-2008, 06:08 PM
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Re: what does "rates for in-store display" mean ??

Wouldn't it be like selling one large print?
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Old 11-29-2008, 08:31 PM
BillFrey BillFrey is offline
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Re: what does "rates for in-store display" mean ??

"let me know what your rates start at for in-store display."

I could be way off base, but I think he's trying to get a LOW price by telling you he's not making money off your work by selling prints. He's "only" using it for a display.
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Old 11-29-2008, 08:38 PM
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Re: what does "rates for in-store display" mean ??

Hmmm... interesting point. Maybe. I asked the photographer to explain as I was not familiar with the term as it would be used in my field and he hasn't responded yet.
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Old 11-30-2008, 12:54 AM
Studiomeridian Studiomeridian is offline
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Re: what does "rates for in-store display" mean ??

I have to agree with BillFrey. I think he wants to see how low you can go. But personally, I don't think it really matters what the image is going to be used for. Seeing as how you can't really attain ownership/rights to an image that you retouch, the client can use this image anywhere and anytime. And it's not required for them to tell you exactly what the image is being used for. Especially since a lot of images these days can be used across the board from print to interactive. Besides, what's to stop a client from telling you that an image is just used for print when it can potentially be used for a media wide campaign? You can't measure "final amount of viewers". You can potentially scare away a client based on that presumption. I would recommend charging a flat hourly fee to adequately compensate you for your time and resources. From my experience, charging a flat fee may not cover extraneous expenses like frequent revisions, which happen way too often in our profession.
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Old 12-04-2008, 11:48 AM
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Re: what does "rates for in-store display" mean ??

It doesn't mean anything. First time I've ever heard it. He made it up.
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