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Marketing and promotion as a freelancer

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  #1  
Old 02-17-2009, 01:08 PM
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Janko Janko is offline
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Marketing and promotion as a freelancer

Hello all, I am new here this is my first post.

First of all I want to say that I am excited to join this community and look forward to discussing and and giving/receiving advice from fellow professionals.

I recently launched my site and started working as a freelancer full time, before that I worked as a retoucher in a stock photography production house, and in prepress retouching. All together I've been doing this for just over 5 years. At this point I am mostly working with established photographers and some small time direct clients, but my goal is to get in front of art/creative directors to work in advertising.

So I my question is... how some of you guys that are in these positions got there... I am considering putting together a direct mail campaign to local ad agencies and following up with periodically with email blasts or phone calls. Has anyone taken this approach and how successful was it? I know this is a tried and true method of marketing for photographers but I am curious if it would be as effective for a retoucher?

I am looking at getting a contact list from agencyaccess.com or adbase.com, and it will be quite the investment, so I was wondering if anyone used them for getting retouching clients, and if it was worth it.

Thank you all for your feedback!
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Old 02-17-2009, 02:42 PM
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twopoint0 twopoint0 is offline
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Re: Marketing and promotion as a freelancer

Janko-
Let me address just one part of your question. You mentioned that you did prepress/color retouching. I think you should exploit that part of your background. Agencies are, and have been bringing work in house to bypass prepress. If you can bring premedia color workflows into an ad agency, such as good separations, dot gain compensation, color management, and certified proofing, and demonstrate the savings to them, you'll get hired. Great retouching is terrific, but practical, useful experience will set you apart.
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Old 02-17-2009, 07:46 PM
w23 w23 is offline
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Re: Marketing and promotion as a freelancer

Hey Janko - - -

Really excellent work on your website. You also raised a very good question about marketing your talent. While I don't have any answers for you I look forward to hearing from other members of RP, especially if they've used services like adbase.
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Old 02-18-2009, 01:12 AM
Quantum3Studio Quantum3Studio is offline
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Re: Marketing and promotion as a freelancer

The picture about the puzzle is amazing!
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Old 02-18-2009, 01:30 AM
Quantum3Studio Quantum3Studio is offline
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Re: Marketing and promotion as a freelancer

And the before and afters are unbelievable!!!!
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Old 02-19-2009, 02:54 AM
Tareq Tareq is offline
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Re: Marketing and promotion as a freelancer

Nice works!
Sometimes i don't like to retouch too much, and keep my shots original and natural, but for markets and clients i know many there have to retouch in different styles.

Keep up your work!
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Old 02-19-2009, 12:42 PM
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Janko Janko is offline
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Re: Marketing and promotion as a freelancer

Thank you all for the compliments.

twopoint0- thanks for your input, I should definitely exploit that part of my background... i suppose the trick is to provide as many services to as many people as possible.
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  #8  
Old 02-19-2009, 05:26 PM
Sinisa Sinisa is offline
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Re: Marketing and promotion as a freelancer

great work janko!

sinisa
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Old 02-23-2009, 12:06 PM
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Janko Janko is offline
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Re: Marketing and promotion as a freelancer

Thanks sinisa, or I should say hvala, i ti isto...
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  #10  
Old 02-27-2009, 09:51 AM
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sonny7 sonny7 is offline
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Re: Marketing and promotion as a freelancer

Janko, Great work. I agree with twopoint0. You should exploit your pre-press skills, obviously your retouching skills are spot on. Agencies want and all around person. My experience in the BIG ad agencies in NYC were retouching AND pre-press. Good luck.
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