Go Back   RetouchPRO > Business > Work/Jobs
Register Blogs FAQ Site Nav Search Today's Posts Mark Forums Read

Work/Jobs Talk about the business side of things. Advice, questions, inspiration, and moral support

Yellow Pages

Thread Tools
Old 03-15-2003, 04:06 PM
Photo Grafix's Avatar
Photo Grafix Photo Grafix is offline
Join Date: Aug 2002
Location: Evanston, IL
Posts: 42

I spent alot of money buying a display ad in a book for Evanston, IL. It was near the thousand$. I got less than 4 or 5 calls out of that book. For no charge, my local yellow books/pages gave me a line listing--with company name and number--for no charge in about 8 neighboring books. I have been receiving at least one call a month from those FREE listings. Too unpredicatable for me!

Reply With Quote top
Old 03-15-2003, 06:46 PM
Jim Conway's Avatar
Jim Conway Jim Conway is offline
Senior Member
Join Date: Nov 2001
Location: Oregon City, Oregon
Posts: 212
It may take a little effort to find out which directories will work for you but most of the time it's by far the least expensive way to reach prospective new clients ...

In other posts I've mentioned that you have to "buy" market share. So what are your alternatives? Try Radio, TV or the newspapers and you soon find out just how high the bill can get when compared to directory advertising (not ruling out associations and other directory sources as well as yellow pages)

Keep in mind that the cost is for "new" business. It's the repeat business that makes you prosper. Calc the cost for ONE new customer against your order avg. to see which media is feasible and, if you can add just one new client a week from ANY ad at less than 100% of gross and keep the customers you had, you are on the road to success.

Jim Conway
Reply With Quote top
Old 06-20-2003, 03:30 PM
Wayne_J_Gilbert's Avatar
Wayne_J_Gilbert Wayne_J_Gilbert is offline
Junior Member
Join Date: Jun 2003
Location: Brooklyn, NY
Posts: 3
I only advertise locally and through word of mouth.
Reply With Quote top

  RetouchPRO > Business > Work/Jobs

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Yellow Dots EVERYWHERE jmhinchey Photo Restoration 10 02-22-2007 10:04 AM
Yellow skin QueenBrownShuga Photo Retouching 23 10-17-2006 08:54 PM
remove yellow tint from shadow area Michelle K Image Help 10 08-31-2006 11:02 AM
Removing a Yellow Cast T Paul Photo Restoration 2 10-14-2002 05:34 PM
Remove Yellow Colorcast kscoxie Image Help 15 04-12-2002 10:20 PM

All times are GMT -6. The time now is 07:50 PM.

Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
SEO by vBSEO ©2011, Crawlability, Inc.
Copyright © 2016 Doug Nelson. All Rights Reserved