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Old 03-15-2003, 03:06 PM
Photo Grafix's Avatar
Photo Grafix Photo Grafix is offline
Join Date: Aug 2002
Location: Evanston, IL
Posts: 42

I spent alot of money buying a display ad in a book for Evanston, IL. It was near the thousand$. I got less than 4 or 5 calls out of that book. For no charge, my local yellow books/pages gave me a line listing--with company name and number--for no charge in about 8 neighboring books. I have been receiving at least one call a month from those FREE listings. Too unpredicatable for me!

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Old 03-15-2003, 05:46 PM
Jim Conway's Avatar
Jim Conway Jim Conway is offline
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Join Date: Nov 2001
Location: Oregon City, Oregon
Posts: 212
It may take a little effort to find out which directories will work for you but most of the time it's by far the least expensive way to reach prospective new clients ...

In other posts I've mentioned that you have to "buy" market share. So what are your alternatives? Try Radio, TV or the newspapers and you soon find out just how high the bill can get when compared to directory advertising (not ruling out associations and other directory sources as well as yellow pages)

Keep in mind that the cost is for "new" business. It's the repeat business that makes you prosper. Calc the cost for ONE new customer against your order avg. to see which media is feasible and, if you can add just one new client a week from ANY ad at less than 100% of gross and keep the customers you had, you are on the road to success.

Jim Conway
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Old 06-20-2003, 02:30 PM
Wayne_J_Gilbert's Avatar
Wayne_J_Gilbert Wayne_J_Gilbert is offline
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Join Date: Jun 2003
Location: Brooklyn, NY
Posts: 3
I only advertise locally and through word of mouth.
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