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They're trying to kill us

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  #1  
Old 09-29-2009, 11:47 AM
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Benny Profane Benny Profane is offline
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They're trying to kill us

NYT
September 28, 2009
A Move to Curb Digitally Altered Photos in Ads
By ERIC PFANNER

Concerned that girls and women feel excessive pressure to live up to the digitally Botoxed and liposuctioned images of human perfection they see in glossy magazines, lawmakers in Britain and France are trying to push advertisers to get real.

Under their proposals, ads containing altered photos of models would be required to carry disclaimers.

“When teenagers and women look at these pictures in magazines, they end up feeling unhappy with themselves,” said Jo Swinson, a British member of Parliament from the Liberal Democratic Party.

The Liberal Democrats, the third-largest party in Britain, after Labor and the Conservatives, adopted Ms. Swinson’s proposal for a labeling system this month as part of their official platform. The party wants to ban altered photos entirely in ads aimed at children under 16.

In France last week, Valerie Boyer, a lawmaker from President Nicolas Sarkozy’s party, introduced a similar bill in the National Assembly, the lower house of Parliament.

She argued that altered images were undermining young women’s ability to control their own destinies. “These photos can lead people to believe in realities that, very often, do not exist,” she said.

In France, where the advertising posters in pharmacy windows can border on the obscene, there is growing concern about eating disorders, and many young women are obsessive in their pursuit of thinness. Ms. Boyer previously championed a bill to ban Web sites that seemed to encourage anorexia and bulimia. But that proposal has languished after being approved by the National Assembly last year.

In her quest to rid the media of misleading images, Ms. Boyer wants to go even further than the Liberal Democrats in Britain. Her bill would require warning labels on retouched photos published for editorial purposes as well as those in print ads. Violators could face fines of 37,500 euros, or almost $55,000, or up to 50 percent of the cost of an advertisement.

While altering photos is considered ethically dubious in many newsrooms, that has not stopped some prominent occurrences in the French media. In 2007, for example, the politically well-connected Paris Match magazine published a picture of Mr. Sarkozy, canoeing while on vacation in New Hampshire, in which the shirtless president’s bulging waist was digitally massaged out of existence. A rival magazine revealed the deception, publishing before and after shots.

Not every instance of retouching is that blatant. But small enhancements — a bit of color correction or textural smoothing, for example — are widespread even in news photos, said Derek Hudson, a Paris-based photographer, though he added that he would “make a stink” if an editor ever did it with one of his pictures.

In glossy magazines, of course, retouching is de rigueur.

“I have never yet seen, and you probably never will see, a fashion or beauty picture that hasn’t been retouched,” Mr. Hudson said.

In Britain, tabloid outrage over the use of unhealthily thin models in fashion shows and magazine spreads has been driven by examples of photos that had been altered to streamline models or celebrities. One example is a 2003 cover of GQ magazine in Britain on which the actress Kate Winslet appears several sizes smaller than her actual self.

But some magazine editors say they are overcompensating in the other direction, because consumers no longer want to see stick-thin figures.

“I spent the first 10 years of my career making girls look thinner,” Robin Derrick, creative director of British Vogue, told The Times of London recently. “I’ve spent the last 10 making them look larger.”

On retouching, even Ms. Swinson acknowledged that “a little bit is necessary to make a good photo.” Under her proposal, all advertising photos would be rated, perhaps on a scale from 1 to 4, depending on the degree of retouching. A 1 might involve only altered lighting, for example, while a 4 might warn of digital cosmetic surgery, she said. And the label would have to include an explanation of the changes.

“If people knew they had to describe what they had altered, it might make them less likely to do it,” Ms. Swinson said.

Unlike Ms. Boyer, Ms. Swinson said she thought such a system could be imposed without legislation. She said she hoped to work through the Advertising Standards Authority, which monitors the content of ads in Britain, to encourage advertisers to adopt it.

The Liberal Democrats have been trying to put pressure on the standards authority, which is financed by advertisers, with a Web site urging consumers to complain about examples of strikingly altered ads.

It has highlighted a campaign this summer for Olay cosmetics, in which the model Twiggy appears to have been given a younger woman’s skin, and an ad for Chanel Coco Mademoiselle perfume in which the actress Keira Knightley sports an apparently enlarged bosom. Ms. Knightley has joked about such enhancements in ads for a movie in which she starred, “King Arthur.”

Matt Wilson, a spokesman for the Advertising Standards Authority, said that out of 26,000 complaints from the British public last year, five involved airbrushing. He said the agency already had sufficient tools to deal with misleading ads of all kinds, not just those that involve retouching.

“The use of airbrushing and other postproduction techniques in all media is a widespread and standard practice,” he said. “We consider each ad on its own merit and on a case-by-case basis.”

Mr. Wilson said he could not remember any instances in which an ad featuring a manipulated photo had been sanctioned in Britain. But he said that the standards authority once reprimanded L’Oréal for misleading consumers in television ads featuring the actress Penelope Cruz, in which she promoted a product called Telescopic Mascara; while claiming that the mascara could give users “up to 60 percent longer lashes,” the ads failed to disclose that Ms. Cruz was wearing fake ones.

With deception lurking in so many places, Mr. Hudson, the photographer, said he did not think curbs on alterations would have the desired effect.

“Unfortunately, we are living in a retouched world,” he said.
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  #2  
Old 09-29-2009, 12:07 PM
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Godmother Godmother is offline
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Re: They're trying to kill us

I'd love to see this get done...

How are planing on doing the control? manually and individually compare raw to final?

With today industry's deadlines??? lol

This could be FUN!
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  #3  
Old 09-29-2009, 10:27 PM
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Jack The Ripper Jack The Ripper is offline
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Re: They're trying to kill us

In my view that is about as stupid as banning the movie 300 because i dont have leonidas's awesome airbrushed abs.

of all the problems facing the world, this is how this group of idiots decide they want tax dollars spent.

I want a picture of the people pushing this so i can make them fatter in photoshop.
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  #4  
Old 09-30-2009, 06:40 AM
Quantum3 Quantum3 is offline
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Re: They're trying to kill us

That's just because they don't have better things to do... They had satisfied every need, but the human being is ethernally unsatisfyed so it will look for evenly more banal problems in order to keep the insatisfaction.
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Old 09-30-2009, 11:56 AM
quim quim is offline
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Re: They're trying to kill us

Matt Wilson,
“The use of airbrushing and other postproduction techniques in all media is a widespread and standard practice,” he said.

Yes it is, and most people know this.
Everybody knows what is possible with photoshop.
the word is often used as a verb.

why the need to now mark every image.

maybe just a
digital retouching credit with every editorial, instead of not
mentioning retouching at all.
that would be nice, not!
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Old 09-30-2009, 01:37 PM
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twopoint0 twopoint0 is offline
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Re: They're trying to kill us

I agree with the article. I also think models should not wear any makeup or style their hair. Furthermore, I think they should all be wearing sweatpants and bunny slippers.

http://stevekoshlap.com
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  #7  
Old 09-30-2009, 07:48 PM
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toan thai toan thai is offline
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Re: They're trying to kill us

western girls/women are precious. they need to be protected. we want large plump chicks. hope they don't ban plus size models. they have better self-esteem...
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  #8  
Old 09-30-2009, 09:54 PM
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Jack The Ripper Jack The Ripper is offline
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Re: They're trying to kill us

Quote:
Originally Posted by twopoint0 View Post
I agree with the article. I also think models should not wear any makeup or style their hair. Furthermore, I think they should all be wearing sweatpants and bunny slippers.

http://stevekoshlap.com
I say they go all-natural, and not wear anything at all.

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  #9  
Old 10-01-2009, 07:05 AM
Quantum3 Quantum3 is offline
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Re: They're trying to kill us

I personally don't feel any kind of physical or emotive attraction by most models and I do hate make up. I really love natural looking. But models are quite awful with make-up/photoshop or without it.
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  #10  
Old 10-01-2009, 07:16 AM
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Godmother Godmother is offline
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Re: They're trying to kill us

Quote:
Originally Posted by Quantum3 View Post
I personally don't feel any kind of physical or emotive attraction by most models and I do hate make up. I really love natural looking. But models are quite awful with make-up/photoshop or without it.
urghh yes.... this one is a real dog!

C'mooon.... most models are gorgeous. What are you talking about?

x
PS: No photoshop there btw... that's RAW
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