| As crazy as it sounds, I've never had a customer discuss their expectations much farther than "can you fix this?".
This is a typical scenario:
Customer stops in store (they usually have the image(s) with them.)
They usually described what they would like done. In most cases I tell them it can be fixed, and to what degree.
Depending on the type of image, whether or not a copyright release is needed or not.
Most times they are looking to have a small image enlarged, which I discourage, and they are fine with that.
I then discuss the price, which in my case is calculated by me as either mild, moderate, or extreme. I quote a firm price which includes everything, including a print (mounting and matting are extras).
In 98% of the cases, price is really the last thing people bring up.
Customers pay 50% as a down payment.
People never ask, but I do offer a 100% satisfaction guarantee.
I close the transaction with an estimate of the delivery date.
I'm not sure if this was of any help as it doesn't sound as structured as you mentioned.
Another member here, Jim Conway, would probably be able to give you a different scenario, more to situation, but I believe he's off on vacation now. |