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FINALLY!!!

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  #1  
Old 11-11-2001, 12:13 AM
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jeaniesa jeaniesa is offline
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FINALLY!!!

At long last, here is my contribution to this challenge. I don't know that it's the absolute best I can do, but it's all I can muster for now (if that makes any sense.) Seems hard to believe I had all this time and THIS is all I could come up with.

I am donating my services for a photo restoration to a benefit silent auction next weekend. So, I want my ad to attract people to bid on my services. The benefit is for a non-profit organization, Somewhere in the World Foundation, that sends money to orphanages and other children’s service organizations around the world. I will also have a brochure available for people to read, but I want the ad to catch people’s attention and prompt them to pick up the brochure to read more about my services. I’m definitely not an ad designer and this one’s not very fancy, so I would appreciate any feedback you might have.

FWIW, here’s what I did to create it:
1. I created a new 8x10” document with white background.
2. Resized the three photos so that I could fit all of them on an 8x10” sheet of paper.
3. For each photo, I used the rectangular marquee tool to select an area about 1/8” inside the border of the photo and feathered the selection 20 pixels.
4. Used the move tool to drag each photo onto the new document and placed in a “pleasing” arrangement.
5. Added black text using the Harrington font.
6. Decided that everything looked too dull, so tried some different color schemes for the background. At first I tried filling the background layer with the wood pattern. It matched the yellowing of the original photos, but still looked much to dull for my tastes. Decided that a dusty pink might work better, so filled the background layer with that color, then added a sandstone texture. I then changed the font color to a deep burgundy.
7. I copied my logo (which I had created a while ago) to the bottom of the ad and added my contact information on a separate text layer.
8. Added the text outlining my services at the very bottom.
9. Decided that the sharpness of the border of the background did not match the softness of the photo borders, so I made a rectangular selection just inside the edges of the background layer, feathered the selection 20 pixels, inverted and deleted the outer rim of the background to give it a softer look.

One thing I’d really appreciate feedback on is the text. It doesn’t really match the sequence of the photos. I tried making the last section of text be the “bring them back to life” to match the final version of the photo, but it just doesn’t flow as well. Plus, it seems to me that the “lost forever” part is what creates a sense that the reader needs to do something now – better to have it at the end rather than “lost” in the middle. So perhaps the text doesn’t need to “match” the sequence of photos. Any other thoughts?

Jeanie
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Old 11-11-2001, 04:44 AM
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Ed_L Ed_L is offline
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Jeanie,

Very nice composition, and the logo looks fantastic! IMHO the way it is now is not disasterous, but I understand why you might question the placement of the text. I've been looking at this for a while, and the only thing I can think of would be to switch the text on the middle and bottom images. I don't think the text matching the middle image is nearly as important as matching the final restoration, and the text can be switched and still get the message across. Just my opinion -- take it for what it's worth. You've done an admirable job on it.

Ed
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Old 11-11-2001, 05:55 AM
vogonpoet vogonpoet is offline
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Have you thought about adding a title (header) to the poster? I think this would provide better balance to the overall layout.

Think of the poster as having 3 main elements.
1. A title or header (probably 'Lotus Flower' etc)
2. Content (the images and text)
3. A Footer (the same as you have now but smaller)

This I think will add a balance to the poster.

Great restoration btw! Saw the larger versions in another thread earlier

~Vp~
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Old 11-11-2001, 09:33 AM
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Bob Walden Bob Walden is offline
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I really like it. My only comment would be maybe a lite texture for the background.

Bob
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Old 11-11-2001, 09:39 AM
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thomasgeorge thomasgeorge is offline
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Great job!! It was worth the wait! Well composed and balanced. Tom
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Old 11-11-2001, 09:53 AM
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CJ Swartz CJ Swartz is offline
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You've got the initial image in just the right spot to get people's attention, and the placement for the line "Bring them back to Life..." will still lead them to the finished image, so I think it works very well.

Now I see how you make great use of your Lotus blossom avatar!
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Old 11-11-2001, 10:23 AM
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jeaniesa jeaniesa is offline
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Thanks everyone for your comments. I really appreciate it!!

Ed, I've tried switching the text countless times and I just don't like it. So, I guess I'll either have to live with it as it is or be somehow inspired with new text today.

VP, I think you're right. I also had a nagging feeling that I needed something at the top to tie it all together. I just couldn't figure out what. I think your idea of the logo at the top is a good idea. I'll certainly give it a try!!

Bob, there actually is texture on the background, it just doesn't show up in this JPEG version. That being said, I wanted it to be subtle, so I'll go back and make sure I didn't make it too subtle.

Jeanie
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Old 11-19-2001, 06:24 AM
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Trick Trick is offline
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Good composition...

OK, it's time for me to start rubbing the wrong way...

That is a really good compsition. It's direct, eye pleasing, and conveys the purpose.

I have only one edit...you're using Harrington and what appeasrs to be Larissa script...in any case, the typestyles conflict. The copperplate works just fine as it contrasts with the script in the logo, but you may want to rethink the typeface for the tags...possibly a variation of the copperplate, just bolder.

Sorry everyone, I'm a design teacher, too. This is part of my job...feel free to tell me to go screw.
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Old 11-19-2001, 10:10 AM
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DJ Dubovsky DJ Dubovsky is offline
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Smile

Jeanie
I don't know how I missed this. I could have sworn I posted before but it doesn't seem to be there. Must have hit the wrong button. You did great and I see you used that difficult photo you did recently. Good example. It's simple and right to the point. Excellent job.

Trick
Welcome aboard and glad to have you with us. Your expertise is a great value here and your constructive criticism is how we learn. The only criticism we don't like is mean spirited and no one so far, including you, has ever done that here. We are all open and eager for someone to come and point out a few things. It's what we are all about here. As a matter of fact, you might consider starting threads on the aspects of good design. I think it would be of great value here.
DJ
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Old 11-19-2001, 07:31 PM
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Trick Trick is offline
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Criticism...

Well, it's a fine art I've discovered after teaching for as long as I have. So, if I ever utter the words, "No, that's wrong it sucks," shoot whoever it is that logged in under my name, because it isn't me.

And I meant what I said, the design is really well put together...the human eye usually start in the top left corner and follows a document to the bottom right, the design takes full advantage of that.

Bet you didn't even know you were doing it, huh? The sign of a good designer...
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