Okay, I admit that I'm late to the Dave Hill party. But honestly I didn't get it until I saw this page.

What really impressed me is how used every method known to man to manipulate your focus - selective color...the feeling of movement..sharpening/blurring. And he does this over sharpened high-pass/(over baked) HDRish thing to manage shadows and highlights. Not to mention a fish-eye effect...The 16th picture of the lady at the starting block is just amazing IMHO.