
Bottom line is that I would create images that are an "extension" of myself - either my thoughts, my feelings, something that conveys beauty to me, something that has meaning for me, etc. And then (or perhaps in parallel), I would try to identify the market segment of people who might be interested in my art and figure out the best way to market to them. That may or may not be craft fairs. And it may not even be that simple. For example, a craft fair in New England likely has a very different clientele (and vendors) than a craft fair in Southern CA.
In any case, in a setting such as a craft fair or other people-contact intensive environment, having literature of some sort that people can take, read and respond later is really, really important. There are often so many different booths that having something informational that people can take with them is often a good way to keep their interest even after the event is over.
My opinion only - based on little actual experience, so take it for what it's worth.
Jeanie
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