ED, Here is my attempt to keep my non-profit status intact. First, this Ad is targeted at the 60+ age group, with disposable incomes and living in a relatively affluent area.It is intended for reproduction on color flyers to be distribuled to Jewelry stores, Hair salons, Country clubs and such places. It is kept plain to appeal to rich conservative types and to evoke a sense of nostalgia along with, hopefully, an uncontrollable desire to get their heirloom photos restored, and give me money.
The steps taken to produce this were:
(1) Create new background layer.
(2) Drag photo of women onto background ;free transform to fit 1/2 of the page leaving the bottom blank, flatten.
(3) Sample the sepia tone in the photo with eyedropper tool to set foreground color.
(4) Create new blank layer,select gradient tool, apply linear gradient to blank layer.
(5) Use eraser tool to uncover the fireplace scene down to the reclining lady"s head. Change the eraser from hard to soft with "wet edges" active and opacity at 70% and erase to bottom of fireplace scene trying for a Blend/transition look.
(6) Flatten
(7) Crop and drag the small photos onto the top of the scene, free transform to fit. When all photos are in place, link and from layer menu select merge linked.
(8) Now duplicate the background and drag the duplicate to top of layer stack. Reduce opacity to 90% to be able to see the small photos layer.
(9) Select the eraser tool,60%opacity and wet edges, adjust the size to just cover one of the small photos, give a couple of clicks to allow it to "fade" thru, repeat on the next and so on.
(10) When done, increase opacity to 100% do any touch up and flatten.
(11) Use text tool to place text, apply PS preset text style, flatten, size, save.
The steps taken to produce this were:
(1) Create new background layer.
(2) Drag photo of women onto background ;free transform to fit 1/2 of the page leaving the bottom blank, flatten.
(3) Sample the sepia tone in the photo with eyedropper tool to set foreground color.
(4) Create new blank layer,select gradient tool, apply linear gradient to blank layer.
(5) Use eraser tool to uncover the fireplace scene down to the reclining lady"s head. Change the eraser from hard to soft with "wet edges" active and opacity at 70% and erase to bottom of fireplace scene trying for a Blend/transition look.
(6) Flatten
(7) Crop and drag the small photos onto the top of the scene, free transform to fit. When all photos are in place, link and from layer menu select merge linked.
(8) Now duplicate the background and drag the duplicate to top of layer stack. Reduce opacity to 90% to be able to see the small photos layer.
(9) Select the eraser tool,60%opacity and wet edges, adjust the size to just cover one of the small photos, give a couple of clicks to allow it to "fade" thru, repeat on the next and so on.
(10) When done, increase opacity to 100% do any touch up and flatten.
(11) Use text tool to place text, apply PS preset text style, flatten, size, save.
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