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OK Guys,
Here’s the Dubovsky version of the Business Challenge.
I had formed an idea in the beginning but it changed as soon as I selected my backgrounds. Here’s what I came up with, who I’m targeting and how I did it.
My target clientele is anyone old enough to have some damaged photos. I guess that only eliminates small children. My idea was to create a sense of urgency by showing a dramatic scene of our precious photos being swept away by time. And following that up with the phrase that time is running out. I tried to keep it simple yet to the point. By using items such as albums and family tree books along with the photos I was hoping to dramatize the accumulation of special events as well as separate moments. I hoped this would create the image of a lifetime of collected treasures our photos represent.
I started with a layer of bricks that was some sample wallpaper. I selected all and clicked edit Define Pattern and in my ad I layer I clicked Edit , fill and chose pattern in the dialog box. It was small so I used transform to enlarge it to the size I wanted. I had a saved background for the next layer from a time I was playing with filters and created a spiral twist on some design I had made. I moved it to my add above the brick layer and sized it to fit. I added a lens flare to the center of the vortex I created and then lowered the opacity with a radial gradient on a layer mask. I drew out from the center so the center would be more opaque with the outer edges fading into the brick wall.
I then opened a digital photo I took of some photos and books laid out on a lace tablecloth and moved it to my ad file. I sized it and used transform, distort to make it appear to be sliding down the vortex. I carefully erased edges to a soft opacity and then brought in several single photos and sized and distorted them to appear to be floating at different angles around the edges of the vortex toward the vanishing point. I added soft brown drop shadows to the photos with varying depths to create an appearance of being on different levels in the swirl
For the lettering at the top, I wanted to create an effect of being washed away by the vortex to help emphasize the quickly vanishing photos. I erased the lettering slightly as they got closer to the center. I embossed and created a outer glow to compensate for the fading effect. I continued the lettering at the bottom but left it normal to create a restored impression.
For my company I used a layer of white to outline it and set the opacity to 50% then brought my company name over with just my web address. If I display this somewhere for local public viewing I would also add my phone number but I wanted to keep it simple for this challenge purpose. I added an outer glow to these letters also to make them stand out better.
That’s it. Hope you like it. I thought it was a fun challenge and a real learning experience. Good idea Ed.
DJ
Here’s the Dubovsky version of the Business Challenge.
I had formed an idea in the beginning but it changed as soon as I selected my backgrounds. Here’s what I came up with, who I’m targeting and how I did it.
My target clientele is anyone old enough to have some damaged photos. I guess that only eliminates small children. My idea was to create a sense of urgency by showing a dramatic scene of our precious photos being swept away by time. And following that up with the phrase that time is running out. I tried to keep it simple yet to the point. By using items such as albums and family tree books along with the photos I was hoping to dramatize the accumulation of special events as well as separate moments. I hoped this would create the image of a lifetime of collected treasures our photos represent.
I started with a layer of bricks that was some sample wallpaper. I selected all and clicked edit Define Pattern and in my ad I layer I clicked Edit , fill and chose pattern in the dialog box. It was small so I used transform to enlarge it to the size I wanted. I had a saved background for the next layer from a time I was playing with filters and created a spiral twist on some design I had made. I moved it to my add above the brick layer and sized it to fit. I added a lens flare to the center of the vortex I created and then lowered the opacity with a radial gradient on a layer mask. I drew out from the center so the center would be more opaque with the outer edges fading into the brick wall.
I then opened a digital photo I took of some photos and books laid out on a lace tablecloth and moved it to my ad file. I sized it and used transform, distort to make it appear to be sliding down the vortex. I carefully erased edges to a soft opacity and then brought in several single photos and sized and distorted them to appear to be floating at different angles around the edges of the vortex toward the vanishing point. I added soft brown drop shadows to the photos with varying depths to create an appearance of being on different levels in the swirl
For the lettering at the top, I wanted to create an effect of being washed away by the vortex to help emphasize the quickly vanishing photos. I erased the lettering slightly as they got closer to the center. I embossed and created a outer glow to compensate for the fading effect. I continued the lettering at the bottom but left it normal to create a restored impression.
For my company I used a layer of white to outline it and set the opacity to 50% then brought my company name over with just my web address. If I display this somewhere for local public viewing I would also add my phone number but I wanted to keep it simple for this challenge purpose. I added an outer glow to these letters also to make them stand out better.
That’s it. Hope you like it. I thought it was a fun challenge and a real learning experience. Good idea Ed.
DJ
You did a fantastic job! Congrats!
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