No announcement yet.

How much do you charge for retouching and restoring?

  • Filter
  • Time
  • Show
Clear All
new posts

  • How much do you charge for retouching and restoring?

    Dear folks,

    This is a poll. I will like to know the average prices of both professionals and amateur charges for a basic retouch. If possible, in terms of hourly rate. Also, what kind of service do you include in your basic retouch package?

    Let's start with mine. I am a professional portrait photographer and I do a basic overall image enhancement retouch for $85 an hour. My basic retouch package includes:

    Contrast and tonal corrections, and color balancing
    Eyes sharpening
    Remove minor facial flaws (such as small acnes or scars)
    Dust spotting
    Soften image
    Vignetting (if necessary)

    I do image restoration for the same price.


  • #2
    Hi Larry,

    When you say $85 an hour, what does that mean when the job takes only 20 minutes or so? Is that your starting price?

    To get a fair and more helpful answer to your question, I suggest posting examples such as the one I'm posting below for members to give their quote on. What would you charge for this one?

    Attached Files


    • #3
      Scan, Retouch/Restore, and 1 Unit print.....$75.00


      • #4
        Thanks for your quote Vikki. Would your price be the same if the customer wanted a 5x7 vs an 8x10 print? If the customer had brought in about 12 other pics for retouching at the same time with either about the same or much less damage, how would you price the job? Do you give volume discounts? Do you take into account how much you think the customer is going to be willing to pay?

        I would find this info very helpful.

        Thank you,


        • #5
          I formerly based my price as one price for the whole package (scan, work, print), but have since changed that. That is most because some images are already scanned, not everyone wants a print, etc). Now, each step is priced out. The costs are determined by the level of damage, what size print is wanted, and whether that print is mounted. A "unit" (see my post below) is whatever you can get from one sheet of paper. For example:
          2-5x7's, 1-8x10, 3-4x6, 8-wallets. Most customers want 8x10's from 2x3 photos, but I usually discourage that and recommend 5x7's, noting that the quality will be better, and they will get two photos.

          Volume discounts: I'm not actually sure how many photos would qualify as "volume". I recently quoted a 10% discount for 20+ photos. The lot had similar damage throughout. Otherwise, each image is priced according to the damage.

          I don't take into account what customer's are willing to pay as far as changing my pricing per customer. I base my price on the quality of work I think I do, and take into account the going rate for such a service. There is a point, however, that I would not go below. I would rather not do the work, than lower my prices below what my time and work is worth.


          Related Topics


          • i.ilievski
            Retouch Pricing !!!
            by i.ilievski
            HI ...
            I have to put a price for my retouching services, and if you guys can help me to make a decision what price to give to my customer I'll be very grateful...

            I'm not a newbie in the retouching business, as a matter of fact i retouch and restore photos on daily basis, however...
            04-10-2007, 08:22 AM
          • RachelHall
            What should I charge for a basic retouch?
            by RachelHall
            I am trying to finally start my own photography business. What is the normal cost for a basic portrait retouch. I don't even know where to begin!
            08-28-2008, 03:09 PM
          • byRo
            Retouching Standards
            by byRo
            [rant mode]

            When are we going to get ourselves some sort of standard?

            Someone comes along and says that a "retouch" takes 4 hours, another comes along and says 2 minutes - and they think they are talking about the same thing!

            I can do a 2 minute...
            10-25-2005, 07:12 AM
          • Caitlin
            What would you charge for this restore?
            by Caitlin
            I'm toying with offering my services in the local area in photo restoration. With a full time job, I am not planning to turn this into a big business, but do want to charge realistic prices for my work.

            I've been rather shocked in browsing around some Australian photo restoration sites...
            07-01-2005, 03:20 AM
          • Stormy
            photo editor salary/pay question
            by Stormy
            I was just wondering if someone could give me some advice on working for a local photographer. How much should I get paid an hour? I used to work for a local photographer and was getting $10 an hour when I left; but I always felt I was worth more. Now I am looking at starting again but with a different...
            12-31-2010, 07:19 PM