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TV Commercial 3D?

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  • TV Commercial 3D?

    What procedure do they use on the new TV still commercials to simulate 3D? It looks like they're separating a foreground image or images from the background to create an effect of varying distances.
    I'm interested in playing with the idea.
    Last edited by gladesman; 07-20-2010, 02:19 PM.

  • #2
    Re: TV Commercial 3D?

    No ideas? The commercials I'm referring to are all stills.

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    • #3
      Re: TV Commercial 3D?

      I'm sorry but I'm not familiar with the commercials to which you are referring.
      Do you recall the product?

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      • #4
        Re: TV Commercial 3D?

        One is, Memphis Beat. Another is the show, Roselli and Isllis, I think that's the title.
        More and more commercials are using this effect.
        The style looks 3D realistic.

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        • #5
          Re: TV Commercial 3D?

          Are you talking about bullet time and its variants?

          For example:
          http://www.youtube.com/watch?v=C5yhxqkJiAQ

          The "making of" is here:
          http://www.youtube.com/watch?v=teoSDTJDjF4

          Used on CSI:
          http://www.youtube.com/watch?v=ONP8Z4AtmQ8

          The "making of" for this one (by Zoic):
          http://idesignyoureyes.com/2009/11/0...-csi-premiere/

          The first commercials I thought when reading your question were the TNT spots for "The Closer" and "Rizzoli & Isles" (both at the :25 mark):
          http://www.youtube.com/watch?v=QLK_dIPe6V4
          http://www.youtube.com/watch?v=a8ZF0wRuB1s
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          • #6
            Re: TV Commercial 3D?

            Thanks for the links, Doug. I did mean the TNT spots for The Closer and Rizzoli and Isles.
            Watched the "Making of..." link you provided, but it shows the character setups, as opposed to producing the 3D effects in a 2D image like a photograph.
            Any ideas on how they set the figures apart from the backgrounds?

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            • #7
              Re: TV Commercial 3D?

              I don't know, but I suspect they shot each actor on a green screen, the background with a dolly, and composited them using a 3D app such as Maya.
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              • #8
                Re: TV Commercial 3D?

                Ah, maybe so. Guess I'll start with CS5 Extended 3D and see what can be done there. I'd like to integrate some of my nature photos into just a hint of 3D if that's possible.

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                • #9
                  Re: TV Commercial 3D?

                  You can try the improved Ken Burns effect: cut your foreground subject to a new layer, then either enlarge it slightly or use content-aware fill to close the hole it left on the background layer. Blur the background layer a bit, then you can move the foreground subject independently of the background (a la every History Channel documentary ever).

                  Steve Caplin showed me that he's had some success using Repousse (in CS5) to turn 2D subjects into 3D, but so far they have to be pretty simple shapes (he has a very dramatic one he did of a beetle).

                  You might want to check out the Scott Valentine show I just uploaded to youtube.com/retouchpro. It doesn't cover this topic precisely, but it does give a good foundation for CS5 Extended's 3D compositing capabilities.
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                  • #10
                    Re: TV Commercial 3D?

                    Attached is a plain photo I took of a wild rose and a quick-and-dirty 4-frame animation I made using the technique I just described.
                    Attached Files
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                    • #11
                      Re: TV Commercial 3D?

                      I'll check out your info. Btw, that's an impressive animation. Sets the rose apart nicely.

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                      • #12
                        Re: TV Commercial 3D?

                        Just making an example.
                        In the movie Avatar, which was probably one of the best 3-D movies to date, you can see obvious differences in filmography by watching the regular Blu-ray (which I liked better). Until I seen the blu-Ray, I did not realize how much detail I missed due to the 3-D effect, even though I seen the 3-D version in 70mm format at Imax. This may be due to the fact I was mesmerized by the 3-D.

                        If you take note, all of the film was shot to compliment the 3-D effect by exaggerating the linear perspective (the distance between objects) and arial perspective (the sharpness between distant objects) to a degree along with stronger foreground contrast. Having the closer colors slightly more vivid would enhance the effect as well. Of course these techniques could be applied to regular photography.

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                        • #13
                          Re: TV Commercial 3D?

                          LQQker,
                          Enhancing the sharpness between objects and the vividness is no problem. It's the linear perspective that bogs me down. How do you enhance distance on a 2D photo plane? Illusions are easy in vector drawings, but photos... that's the tough one, the nut I need to crack. Any more thoughts on it?

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                          • #14
                            Re: TV Commercial 3D?

                            The "Master" painters throughout history would make the farther object hazier like this example. Might have some applications in PS.
                            http://www.allartclassic.com/author_countries.php?id=14

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                            • #15
                              Re: TV Commercial 3D?

                              Good point, Steve.

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