How to get this look ?

[stefandb]

Just wondering if there's a "quick" formula to get this tone, color in this picture.
Or a slow one....
Thanks .

[Wolfman]

Re: How to get this look ?

Slightly desaturated and a strong amount of back light from the window has created a slight haze in the image like a fog filter which can cause a softer, lower contrast.

[Boneappetit]

Re: How to get this look ?

This photo is a setup, to create this effect. Note how the colors match, I mean all the colors, clothes, models, table, wall, plus the lighting, i guess there must be a minimum post process here...

[stefandb]

Re: How to get this look ?

yes, indeed...but lovely color grading...it's probably not that hard and it's different for every picture I guess.